For stores that haven't cracked Meta Ads yet
The road to your e-com's
first $100k month.
With Meta Ads.
You get two things: an online, step-by-step course that takes you from your numbers to a live campaign, and Max, an AI media buyer in ChatGPT and Claude, built on up to $5M a month in ad spend.
$27 once. Set up Max in 5 minutes. Then ask it every day.
Get the course · $27 ↓$27 · 30-day money-back · instant access
Max, your AI media buyer, in ChatGPT and Claude
Max · your AI media buyerI know this works because I've done it for 8 years.
$5M
a month on Meta, at peak
1 exit
an e-commerce, 2024
100s
of stores at Grapefox
What you get
You get two things.
1 · The course
The whole step-by-step course
Online, at your pace. Everything I'd do for a store, in order: from your numbers to a campaign live, then reading it and scaling it. Every setting, ready to copy.
- 1Your numbers
- 2Account check
- 3The structure
- 4Creatives & copy
- 5Your test
- 6Autopilot & scale
2 · The AI
Max, built on our model. Then on your numbers.
Your AI media buyer in ChatGPT and Claude. It doesn't guess from the internet: it works the way we work, with your store's numbers.
Our model
The math, checks and rules we use at Grapefox Behind up to $5M a month on Meta.
+ Your numbers
Your products, costs and margins And your ad account, read-only.
= Your answer
Wait, stop, or raise the budget With the reason, in your dollars.
01Who it's for
This is for you if…
Starting out
You've never run Meta Ads
and you want to start right, without burning money to learn.
Stuck
Your ads don't pay back yet
or you can't tell if they do, and you want to know what to change.
Ready to grow
You're selling, but can't scale
and you want to raise the budget without breaking what works.
And here's what you don't need
You don't need $200 a day. Start at $10–20. Slower, not worse.
You don't need an agency. The course and Max do what agencies charge thousands for.
You don't need to be a marketer. Max does the math and tells you what to do next.
You don't need interests, funnels or 10 campaigns. One simple campaign beats a complex account. Always.
You don't need to babysit the account. Rules watch it every day. You step in when they tell you.
$27 · 30-day money-back · instant access
02Meet Max
It already knows your store. And reads your ads.
Your products, prices, costs and margins are saved as you type, and Max reads them in every chat. Connect Meta's own official connector, read-only, and it reads your ad account too: when to wait, when to stop, when to raise the budget. You decide and make the changes.
Max, your AI media buyer
Max knows your numbers
Everything you enter in the course is saved to your account. No file to upload, nothing to paste.
Your numbers
White sneakers
Break-even
1.58
Max a sale
$56
Your chat
Can I scale White sneakers?
First, what's your price, product cost, shipping, fees…?
Always on · Max knows 1 product. Every change in the course, Max sees.
03The tools behind Max
Not AI slop. Max runs on real tools.
Every answer Max gives comes from these: the math, checks and rules we use at Grapefox, an e-commerce agency that has spent up to $5M a month on Meta alone. Built on financial and statistical models, not averages from the internet.
Financial model
Your real margin
Every cost per order (VAT, product, fees, shipping, returns) becomes your real margin, your break-even ROAS and the most a sale can cost you.
Statistical model
Bad luck, or a losing ad?
How likely zero sales are by bad luck at a given spend. Max calls an ad a loser only when that chance drops under 8%.
Statistical model
How many ads your budget can judge
How many ads your budget can judge at once, and how long each round runs, so a winner isn't just luck.
Financial model
Growing the budget, +20% a day
Budget steps of about +20% a day while the numbers hold: growth without restarting Meta's learning.
ChatGPT on its own vs Max
ChatGPT on its own
Max
Doesn't know your products, costs or margins. It guesses.
Knows your numbers: they're saved as you fill in the course.
Advice averaged from the internet: "spend $50 a day", "test interests".
The math, checks and rules we use at Grapefox.
Reads your ROAS without knowing if it makes you money.
Judges every ad against your break-even ROAS.
Calls an ad a loser after one bad day.
Stops an ad only when the odds say it's not bad luck.
Gives you a list of ideas to try.
Tells you one thing: wait, stop or raise the budget. With the reason, in your dollars.
Six steps. Steps 1–4 take an afternoon and end with your campaign live; 5 and 6 are how you run it.
$27 · 30-day money-back · instant access
04Proof
Real stores. Real numbers.
Before opening this up, I ran the method with a small group of store owners. Here's what happened.
Caroline
Last 30 days · 97 sales
Ad spend
$2,100
Revenue
$7,119
ROAS
3.39
Est. profit
$1,766
at ~54% margin
Joost
Last 30 days · 43 sales
Ad spend
€900
Revenue
€2,637
ROAS
2.93
Est. profit
€627
at ~58% margin
Marta
Last 30 days · 19 sales
Ad spend
$911
Revenue
$2,668
ROAS
2.93
Est. profit
$672
at ~59% margin
Daniel
Last 30 days · 116 sales
Ad spend
$3,736
Revenue
$12,404
ROAS
3.32
Est. profit
$3,867
at ~61% margin
Real Ads Manager results from our test round.
And from the inbox, days after launching
Alex
Email · Sun 27 Sept
Two sales in the first 48 hours.
“Yes, I launched everything 4 days ago and made two sales in the first 48 hours. I'm slowly increasing the budget, but it's working and I'm profitable!”
Emma
Email · Sat 26 Sept
First sale in 24 hours.
“YES! First sale in the first 24 hours! Can't believe it haha. Fingers crossed it keeps working!”
$27 · 30-day money-back · instant access
05Who's behind this
Hi, I'm Luca Fontani
8 years ago
Started in e-commerce and performance marketing.
Running Meta Ads for stores, one account at a time.
Grapefox
Up to $5M a month on Meta, at peak.
My agency, specialized in e-commerce: hundreds of stores.
2024
An exit.
Ad Hoc Atelier, a custom-made, Made in Italy clothing e-commerce, acquired by Italian Artisan.
Now
Max.
Everything I'd tell you as your media buyer, in your own chat, with your own numbers.
Quick recap
What you get
Two things: the whole step-by-step course, and Max, the AI built on our model and set to your numbers. Lifetime access.
What it costs
$27, once. Less than most stores burn in a single bad day of ads.
If it's not for you
Email me within 30 days for a full refund. No proof, no questions.
Start the road to your first $100k month.
$27
one payment · lifetime updates
Ad budget: from $10–20 a day. Steps 1–4 take an afternoon.
1 · The course
- The step-by-step course, online: your numbers, account check, the structure, creatives & copy, your test, autopilot & scale
- My campaign structure, every setting, ready to copy
- The tools: numbers calculator, account check, campaign board, ad planner, test check, auto rules, scale plan
2 · Max, the AI
- Max, your AI media buyer in ChatGPT and Claude, built on our model
- It knows your numbers and reads your ads: what to do each day, and why
And
- Lifetime access: every update to Max and the course
- 30-day money-back guarantee, no questions
$27 · 30-day money-back · instant access
The 30-day money-back guarantee
Not for you? Email me within 30 days of your purchase and you get a full refund. No proof, no questions.
Your access to Max and the tools ends with it. That's all.
Full refund policy →06FAQ
Your questions, answered.
Who is it for?
I already run Meta Ads. Is it for me?
How much ad budget do I need?
How much time does it take?
Do I have to pay for Claude or ChatGPT?
Is it safe to connect my ad account?
What if it's not for me?
Results vary with your product, your numbers and your work, and none are guaranteed. This site is not part of, or endorsed by, Meta Platforms, Inc., Anthropic or OpenAI. Facebook and Instagram are trademarks of Meta Platforms, Inc.; Claude is a trademark of Anthropic; ChatGPT is a trademark of OpenAI.